Mobo makers see stronger ASP performance

"First-tier motherboard makers have been reporting better product ASPs (average selling prices) so far this year, thanks to an easing in the price war and introduction of more expensive 865 (Springdale) series boards.

According to data from the companies, Asustek Computer, Micro-Star International (MSI) and Gigabyte Technology all enjoyed higher ASPs for the first five months of 2003 than for the full year of 2002. With an increasing proportion of 865 motherboard sales, board makers expect their ASPs to rise further in the third quarter."
Be sure to check out the price charts at the bottom.

Related Web URL: http://www.digitimes.com/NewsShow/Article3.asp?dat...