New Branding for AMD

Some of you may have heard of this already dubbed the "AMD me" campaign, the news post doesn't cover that much info but I did find this.

"Costing US$28 million, the “AMD me” campaign, targeting both the enterprise and consumer markets, kicked off on September 16 in the US and will be launched in the rest of the world on September 23. The campaign advertisements highlight AMD’s current K7-based desktop-use Athlon XP and forthcoming K8 Athlon and Opteron processors, hoping to strengthen AMD’s overall brand awareness and recognition."

Do you think it will change anything??

Related Web URL: http://www.digitimes.com/NewsShow/Article.asp?date...