Nvidia to end Designed by Nvidia motherboard standardization scheme

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Although Nvidia was expected by motherboard makers to cutinto the motherboard market with its "Designed by Nvidia" scheme, DrewHenry, general manager of MCP business at Nvidia recently came toTaiwan to clear the speculation in the market, while promoting thecompany's upcoming MCP 73 chipsets.

Nvidia pushed thestandardized motherboard specification to assist makers in savingcosts, pointed out Henry. It could help makers with fewer researchresources to launch products quicker, while the more capable makerswould be able to add their own exclusive functions to differentiatethemselves in the market. However, many makers were confused by thescheme, and therefore Nvidia has decided to stop using it, but thestrategy of pushing standardized motherboard and graphics cards willcontinue.

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